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Do Purchase Strategy and Relational Embeddedness Affect Customer Responsiveness on Fashion Manufactures in Yogyakarta


contributor author ENI ANDARI
date accessioned Thu, 26 February 2026
date available Thu, 26 February 2026
date issued Sabtu, 13 Maret 2021
description abstract This study aims to identify the role of purchasing strategy and relational embeddedness in customer responsiveness. This research is vital because changes in consumer behavior affect the company’s action in managing supply chains. This study used a convenience sampling technique to take 100 samples through a questionnaire and uses the structural equation model to test the hypothesis. The results indicate that the purchasing strategy affects the company’s ability to build strong relationships that support the speed of serving customer needs. Also, the ability to build strong relationships in the supply chain affects the response of serving customer needs. Keywords Purchasing Strategy, Relational Embeddedness, Customer Responsiveness
subject Do Purchase Strategy and Relational Embeddedness Affect Customer Responsiveness on Fashion Manufactures in Yogyakarta
title Do Purchase Strategy and Relational Embeddedness Affect Customer Responsiveness on Fashion Manufactures in Yogyakarta
type

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