For years many previous findings indicated significant relationships among marketing variables that impact purchasing and service. Nevertheless, few empirical studies were conducted to investigate the affected factors of the variables. Hence, with 44 and 31 respondents in fashion and culinary industries, using statistical product and service solution 24 (SPSS 24) the objectives of the study were to examine the relationship among marketing variables in the fashion and culinary industries. The results indicated that consumer shopping habit and new product perception were determinants in improving the purchasing in fashion industry. Whilst product information and promotion strategy were found to have significant effect, leading to service enhancement in culinary secto