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Building an Intention Model Using the Grab Health Application During the Covid-19 Pandemic
This study aims to identify the variables that form the intention model of using the Grab Health application during the Covid-19 pandemic. The Covid-19 pandemic forces individuals to spend less at drugstores and pharmacies so that health product shopping applications have the opportunity to gain abundance. Sampling by convenience through a research questionnaire numbered 200 to meet the requirements of the Structural Equation Modeling (SEM) test. The results of this study indicate that attitudes influence the intention to use the Grab Health application. Perceived enjoyment and social influence play an important role in attitudes, although vulnerability is not a variable that influences attitudes. Keywords: Behavioral Intentions, Attitudes, Perceived Enjoyment, Social Influences, Perceived Vulnerability