How does YouTube make money off its videos? How can users actually profit from their YouTube views? As one of the most popular platforms on the internet, YouTube has attracted the attention of many advertisers and sponsors. However, the way YouTube manages its two-sided market remains unknown. To make matters worse, the entanglement of copyright embedded in each video also creates another complication. This paper analyses the way in which the YouTube revenue sharing mechanism is developed among its users, particularly for copyrighted contents. We found evidence that there was an alignment between YouTube internal policies with the country’s regulation in relation to copyright protection. Using the case of Indonesian law, the actions taken by YouTube as the revenue sharing manager are in accordance with the Copyright Act, especially with provisions relating to collective management institutions. We also found evidence that it is important to regulate the digital sphere, particularly to content sharing and distribution over a digital platform.