The aim of this research is to find out the importance of IPR for MSMEs and to analyze the institutional implementation of the Intellectual Property Management Center in order to provide protection for MSME creative products in Yogyakarta. This research method uses qualitative research methods using primary data from the field and secondary data from references and documents. The results of this study obtained an analysis that the importance of IPR protection on MSME creative products especially to provide legal protection if there is a violation of the MSME intellectual work. In addition, the role of BPKI is felt to be very helpful, especially in increasing MSME awareness of IPR registration due to the various work programs of Intellectual Property Management Centre namely advocacy, assistance and facilitation of IPR