We examined the effect of service quality and location on tourist loyalty with tourist satisfaction as a moderating variable. This study’s primary data used in this study aims to examine the perceptions of tourists who have visited several tourist objects in Srimulyo Village, including Bukit Tompak Hill, Gerbang Banyu Langit, and Pasar KebonPring. This study uses path analysis to identify the effect of service quality and location on tourist loyalty with the intervening variable tourist satisfaction. Our conclusion shows that service quality and location’s exogenous variables significantly positively affect tourist satisfaction and loyalty.We recommend that you clean up and prepare to welcome touriststowards a new normal in the tourist village